on clean makeup (a primer)

eh possibly a shocker for some, but maybe not for others, but i love makeup. i don't wear it all the time, but i appreciate how it can polish a look and accentuate your best features. i've been playing with makeup for years; in college, i was always helping my friends with their makeup before we went out. i did my own makeup for every prom and formal. i'm definitely not an expert, but i've learned a lot about makeup and applying it in my ~15 years of wearing it.
and now that i've been at follain for 18 months, i feel like i've learned that much more about healthy makeup and how to use it well. when it comes to natural makeup, there are a few important things to keep in mind.


1) ingredients matter. there's a hella lot of green washing going on out there, so when brands claim to be "natural" and "organic," approach with caution. look at what's listed in the ingredients. if you can, check for the sourcing on ingredients. not all coconut oils are created equal! if you're not sure what to look for, pop into a store like follain, and we can help explain things to you.

2) healthy makeup doesn't last as long. lipstick that lasts 18 hours and needs to be scrubbed off with a steel wool sponge concerns me, and it should concern you. why does it last so long? it can't be good for you. as such, you're never going to find a truly natural lipstick with all-day staying power. and you're probably going to have to reapply a bit of blush or highlighter from day to night. readjust your expectations for how the makeup wears throughout the day, and you'll be all set.

3) makeup should highlight your most beautiful self. i don't like the idea that makeup changes how you look or conceals any part of you. instead of using makeup to cover everything up and build a new face, makeup should be used to present the best version of yourself. instead of concealing bad skin, let's first focus on getting our skin to its optimal health, and then use makeup to add color. it's much more fun that way.

4) makeup should be fun. fun fact, just about everyone can pull off a red lip at all times. yes, there are hues of red that are better suited for different skin tones, but everyone can pull off a red lip if you have the confidence to try. the same goes for a bold brow. it'll take some getting used to, for sure, but you should have fun with your makeup.

in the coming weeks, i'll explore all aspects of makeup, including foundation, color, brows and mascara. and if there's anything in particular you'd like me to cover, please let me know!

and, of course, if you're in boston and you'd like a makeup consultation, you can book me! i'm available at our south end location for makeup consultations and event makeup. just shoot follain an email and let them know you'd like to meet up with me and we can get you hooked up.

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Oh, herro there.

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